Recently, the Bangladesh China Chamber of Commerce and Industry announced the results of its 2022 Annual Performance Evaluation of Specially Invited Researcher . Ms. LIPI SARKER, an expert in smart marketing, was honored with the top position for her outstanding performance and exceptional contributions.

Since joining the Bangladesh China Chamber of Commerce and Industry, Ms. Sarker has demonstrated a high level of professionalism and dedication. As an expert in the field of smart marketing, she has not only achieved significant academic accomplishments but has also played an active role in promoting trade and friendship between Bangladesh and China.

During her tenure, Ms. LIPI SARKER was actively involved in organizing and participating in various meetings and forums. She served as the Chairperson of the Organizing Committee for the "2022 China-Bangladesh Business Cooperation Forum" and successfully led the event.Throughout the preparation and execution phases of the forum, she played a key role, sharing her deep industry insights and extensive practical experience with the attendees. Additionally, she integrated her expertise in smart marketing to inject new energy and momentum into the innovation and development of the economic and trade relations between the two countries.The successful hosting of the forum not only promoted communication and cooperation between Chinese and Bangladeshi enterprises, but also, with technology as a guiding force, reshaped the industry ecosystem and accelerated the strategic planning for the future.

In terms of scientific research and innovation, Ms. LIPI SARKER has achieved remarkable accomplishments.She innovatively applied cutting-edge artificial intelligence and big data technologies, combined with the concept of smart marketing, to successfully develop the "Deep Learning-Based Personalized Recommendation System", an original technological breakthrough. This achievement, through precise analysis of user behavior patterns, enables highly personalized recommendations for products and services, significantly enhancing user experience and boosting the market competitiveness of enterprises.This innovative achievement not only demonstrates Ms. SARKER’s solid research foundation and technological innovation capabilities, but also provides strong support for our association and partner companies in areas such as digital transformation, market expansion, and the practice of smart marketing.

The Director of the Bangladesh China Chamber of Commerce and Industry, Mr. Mohd Khorshed Alam, stated: "Ms. LIPI SARKER's outstanding performance and exceptional contributions during her tenure, particularly her remarkable talents and significant achievements in the field of smart marketing, have earned our association high recognition and praise. She has not only made important contributions to the development of our association but has also injected new momentum into the deepening of economic and trade cooperation and friendship between China and Bangladesh."

Looking to the future, the Bangladesh China Chamber of Commerce and Industry hopes that Ms. LIPI SARKER will continue to maintain her innovative vitality and contribute more wisdom and strength to promoting the economic and trade cooperation and friendship between China and Bangladesh, as well as to the development of the field of smart marketing. Meanwhile, the Chamber will continue to increase its investment and support in areas such as smart marketing, providing more learning and exchange opportunities for its members and businesses, and jointly promoting the sustainable and healthy development of Bangladesh's commercial industry.（Reporter: Hassan Ahmed）